W3.5 Opposites Attract

For homework-task 5, we were asked to play around with words with opposite meaning. We were asked to arrange them in a way which complemented the meaning and the binary represented. Looking at how the meaning of one word depends on that of its opposite. I used positioning and squares in order to represent the idea of the letters actually going up, with "UP, and actually going down with "down". By making the letters from down suspend in the air I created the idea that they were actually falling down and by doing so creating an illusion of gravity. Which is an illusion I tried to enforce by having smaller squares fall down with the letters, as if there was some gravel falling down with them. The letters from "Down" are arranged more organically and less symmetrically than the letters from "up". Adding to the idea of falling down (because it is not an orderly process naturally).

#Blog #design #opposites #scale #motion